Claudia von Boeselager (00:00)
I'm Claudia from Boeselager for those that don't know me. And I'm so excited for this special episode because I get to introduce you to two incredible women who are not only experts in this space, but also my business partners, Ashley Madsen and Alexander Cochrane. Together we founded Lumara Collective to help global hotels, hospitality brands, real estate developers, medical and wellness clinics, and high individuals upgrade their offerings and properties with cutting edge, evidence-based or scientifically backed

solutions and all things longevity, biohacking, regenerative spaces, staff education and AI technology. As a quick background to myself, for those of you who don't know me, I'm Claudia von Boeselager I began my career in investment banking, went on to become a tech serial entrepreneur, became super passionate about longevity and biohacking when my own health issues crept up. I used to think in my twenties I could sleep when I was dead. We used to completely ignore everything. And what came of course were chronic gut issues, chronic sinusitis.

etc. And it allowed me to go down many a rabbit hole of understanding that you could optimize your health and live in a better way. I then studied various modalities after my mother had a bad fall, which essentially expedited her dementia. And so that's why brain health is super important. I've trained as a bulletproof coach, meditation, NLP, Reiki mastery even as well. And it's been a beautiful journey of that body, mind and spirit peace along the way.

today, super excited to be part of the Lumara Collective team, working on strategy, all things brain health, and also the technology piece with AI as well. So I'd love to pass on to my lovely business partners. So Alexandra, do you want to kick off?

Alexandra Cochrane (01:36)
Okay,

hi. Lovely to be on today. I have a big passion and mission and that's why I'm doing what I'm doing. I'm the biohacking arm and the equipment selection person of Lumara And why did I get there? Well, 18 years ago I was diagnosed with Hashimoto's. I was very sick, couldn't get out of bed and felt unwell every single day. And it really took me on a journey to try and heal myself.

10 years ago, my father, passed away from cancer and five years ago, my mom as well. So that got my mission and my why even stronger to what I'm doing today. So five years ago, out of COVID, I started Scandalize, which was a liposomal vitamin company. And it was a message in a bottle to tell people you have an immune system and you can work on it. So very potent blend of immune fortifying vitamins.

And from there, I got very interested and intrigued by biohacking modalities equipment. My neighbor who has a very sick daughter has spent her life, really her mission in life is to heal her daughter. She acquired a bunch of biohacking equipment, best in class and put them in her home. She had me try them and I was blown away. It was life-changing for me. Energy, sleep, hormones. I mean, you name it. It just, it really, really...

turned my whole well-being and vibrancy around. So I started getting these pieces of equipment into clinics and they were as blown away as I was. So one piece of equipment became 16 now that is best of class that I represent and we represent now to clinics and homes, et cetera, because there's such a huge discrepancy in the market when it comes to equipment, the outcomes of them, but also

⁓ whether they are breaking or not. And the same goes for staff training. So yeah, that's one part of this very, very amazing team of powerful women that, you know, we are really helping a lot of people. That's my mission and my why to help as many people as possible to feel.

Claudia von Boeselager (03:35)
beautiful, which we share as well. Ashley, would you love to give the introduction to yourself and your why?

Ashley Madsen (03:39)
Yes, I feel inspired every time I hear everyone's story. It's really incredible. And I love being part of Lumara. So my name is Ashley Madsen. I am a board certified physician associate. I started off really in the surgical subspecialties in New York City, working with the brightest and the best in the science and surgical realm of area. And I really

started to see a shift happen over the 10 years of working in surgery. I loved it. I love the precision. I love the outcomes. I love the art of surgery. many people say, wow, you really went from the most reactive area of medicine to the most proactive and preventative care part of medicine. And I find that to be actually a superpower of mine because I love surgery and I respect it so much. But many people didn't have to get to that point, in my opinion.

There are certain things that we can't prevent, a car accident, a trauma of some sort, but is there a way to actually fortify our bodies better, to actually nourish our bodies better so they may become more resilient and more adaptable and prevent having to get to the point of being on a surgical table? And so what I saw from my patients who were getting younger and younger with multi-system disease is that although they had access to some of the best specialists in the world, they really weren't

fixing the issue. really wasn't happening. We were trying to quiet symptoms, try to get them back to be more functional through surgical modalities, rehab, et cetera. But it really wasn't getting to the point where this hand is talking to that hand. And so I started to study functional medicine, integrative nutrition, nutrition out of Stanford, cellular medicine, peptides, hormones, supplements, nutraceuticals, understanding that there is so much out there that's not taught to conventionally trained clinicians.

And certainly if the clinician doesn't know about this, then many times their patient probably doesn't have any education on this. And so we see that shift happening now more than ever where we have more awareness and advocacy through social media. But we're talking about, you know, 15 years ago when I was first starting to practice that so many clinicians were taught that this is the way to do things. It's an algorithm. You have to have a random controlled study to support the data. This is what the pharmaceutical company is offering. This is the only way to manage it.

And we know that that has completely changed. And so I said, wait out of surgery into something called precision medicine, which is taking understanding of functional medicine, but still leveraging the best in class science driven, cutting edge science and research that we have at our fingertips. And sometimes that means coloring outside that lines, but doing it with shared decision-making and saying to your patient, you know, these are some of the modalities. No, we don't have a random controlled study, a human study to support it, but these are some things that we can think about in doing.

And so really leveraging DEXA scans, cardiovascular scans, coronary CTAs, all of this data, genomics, understanding that your genes don't determine your destiny, that there's something called epigenetics. And much of it is, leveraging those blue zone pillars of community, nervous system regulation, food, movement, purpose, but adapting that for the modern society because we can't live in the Paleolithic era.

of doing things, we have to understand that our society, our environment is changing. And it depends if you're living in New York, Miami, LA, Chicago, Jackson Hole, Wyoming, right? All of our environments, UK, are gonna be slightly different in our water, our air filtration, our genetics and all of that. So really that's become a passion of mine and really helping other clinics curate and create programs that do not lose their identity as clinicians. So if you're a surgeon, if you're in aesthetics medicine, if you are a cardiologist,

How can I bring into some of these modalities to ultimately help my patients on a greater level and doing it respectfully with integrity and best in class vetted sources? So really for me, I love building out clinics. I love helping curate programs and clinical education is at the root of that. So speaking at conferences, because there's only so much that we can do as one person, but really it's about educating, not influencing and letting people know that there's a different way to maybe approach a situation.

Claudia von Boeselager (07:46)
so as you can see, everyone, this is such a rockstar team and we're so grateful to be doing what we are doing. And it's very timely, of course. And so some of you will be familiar, but there are very profound macro trends happening. And for those that might not have seen the headlines, even the global wellness market is due to hit by twenty twenty eight, nine trillion dollars. So this has become such a major force, which we love, of course, because health is the greatest wealth.

Looking even at the wellness tourism industry. for all the hotels, the resorts, the rental properties out there, it's a $2.1 trillion industry by 2030. And even the biohacking, which is once upon a time considered very niche, is estimated to hit a $69 billion industry by 2030 as well. And so just understanding what's happening as the market drivers behind it, well, it's the aging population. So by 2050, the population of people 60

or older is going to double. So just half the world population will be over the age of 60. And also shifting priorities. So I think that was a real thing that COVID taught people is that you need to be more informed about your own health, take care of your own health. And that interest has really awoken many, many people to really start prioritizing their health and their wellbeing and feeling empowered to do so. And also the concept of longevity as a luxury, right? So it's not about acquiring anymore, but

really thinking like, how do I live at my best? And that's the greatest gift I can give to myself. So it is a real luxury to live a long and healthy life, especially. So I'd love to move on to longevity medicine, Ashley, And for potentially clinic owners, clinicians listening, what are some of the important trends that you're seeing and things to look out for as well as a clinic that is looking potentially to upgrade?

more of these precision medicine longevity protocols? Maybe you can elaborate on some of the modalities you're seeing in the space and what are some cautionary things that you'd like for people to know and look out for

Ashley Madsen (09:44)
Yeah, absolutely. I think what excites me the most in this space is number one, the interest, which is great and more conversation around it. So now you have accessibility, people are advocating for themselves and there's more knowledge where they're bringing it to their clinicians or looking for clinicians out there that can help them. And I think that's also spurring the trend of clinicians being like, how do I learn about this? How do I bring this into my practice? How do I scale this and stay adaptable?

to stay, because it's one thing to get people in the door, but it's retention that really drives success. And that retention comes down to happy patients, incredible outcomes, happy staff, happy clinicians. And we want to prevent that burnout. We want to make sure the education is there and make sure that the patients are safe and that you hold your medical liability as low as possible. I think that's very important.

So there's this convergence now that we have tools. So we have now bigger tools in our toolkit. We have genomics, we have wearables, we have AI integrations, peptides, regenerative therapies, but a lot of clinicians don't really know where to start. And so I do want to caution is that just because you have fancy marketing doesn't mean that there's integrity and really strong value behind it. So you want to be thoughtful, number one, to see what are you allowed to do in your state or under your medical liability. So talk with your attorneys.

The other thing is make sure that you're working with companies that have strong reputations and you have a mentor that can guide you to. And if you don't have a mentor, that's why consultancies like Lumara are so powerful is because we bring the vetted labs, the different vendors, we have relationships with the founders, we know where the machines are being manufactured, and we also understand the outcomes and we have experience. So it's one thing to take a course.

and it's another to actually manage a patient and understand X, Y, and Z. So part of why I say mentorship is so powerful is that it's one thing to know what to start on a patient, it's another is to create a protocol that's artful and personalized to them. So those are really important components. And I think that AI is gonna be very powerful in this domain.

not to replace clinicians, but to enhance clinicians and their performance to help their patients and also help with staff education. What I do caution also is that we have some wonderful therapies that are now starting to get a greater platform. And that comes down to the regenerative modalities, your peptides, beyond say your insulins and your GLPs, right? Those are peptides too. like to just bring people back to knowing that. But you have to understand that there's a difference in where it's sourced.

how it's prepared, contaminants. And I don't think a lot of clinicians understand that using research use peptides can be actually a big problem in your practice. So really staying compliant and staying consistent with regulatory standards and making sure that you know from end to end where that product is coming from, how it's manufactured, and if it's being done legally to what your licensing allows you to do, because that's a big factor.

God forbid you ever have a patient who has a problem, you start to trace back what product you use, especially if you put your name on it, right? As a clinician, you have to be very careful about being a distributor because that changes things for you also from a legal standpoint. Also, we have this beautiful bloom of using stem cells and exosomes or what we call ECVs, extracellular vesicles, understanding FDA registered products, how to use it, what you're allowed to use.

Very, very important because we see this blur that's going on between cosmetic products and medical products. And you see a lot of clinicians out there that are misusing because they don't know the difference. Cosmetic regulation is very different than medical regulation. And that comes down to FDA registered products, understanding again where they're being sourced, how they're being processed, distributed. And you can get that information if you understand where to look.

and who to use and work with that can guide you. So I think those are very powerful tips and tools to make sure that clinicians understand when they are starting to get into this area of medicine.

Claudia von Boeselager (13:50)
And maybe just to expand for clinics that come to work with us, some of them have an idea already and they know and they just need some guidance on some of the protocols. And there's others that we work together with where we really do a strategic assessment and deep dive. really, know, helping to understand what is out there, what is possible, and then curating a roadmap around what is feasible financial constraints or financial opportunities as well, membership programs. And as Ashleigh mentioned, and she's a big educator as well.

of really training the staff because I think that's also a critical point. You can have the visionary entrepreneur, docpreneur sitting there, but if your staff don't understand and they're not going to be able to communicate with the end clients and patients as well. So it's really bringing it all together so that it's not just bespoke cherry picking, but actually as a full concept that will work and be sustainable for your business as well.

Ashley Madsen (14:40)
And that goes with supplements too, which can be a bit of a wild, wild west out there on that too. Because you will look at sometimes, they'll do a little study. They'll put five different supplements, and they'll look to see what's actually in them. And they'll find out they're wildly off what is actually being marketed. So it's very important to understand too in those respects to make sure that using vetted companies that have third party testing are testing for heavy metals.

understanding where they're being manufactured, but where also they're sourcing their materials from. And then also for clinicians, they sometimes think that supplements are harmless. Supplements are incredibly powerful. And why I really wanna push this forward is that it's the bad apples out there.

people who don't know what they're doing can really harm someone with a supplement and then it ruins it, right? All of a sudden, God forbid somebody has a problem and now it's like, my goodness, people are using things and now the FDA has to get involved. And so what I really caution clinicians is that these are very powerful tools in your toolkit and you want to make sure that you know what you're using, how to dose it properly, frequency and duration of use.

biomarkers to test to monitor your patient to know whose dosing is really important in this context, serum levels, looking at blood tests and understanding someone's genomics. So this is also where genomics can be super helpful to understanding dosing strategies. So I just wanna caution out there is that these are beautiful, amazing tools that I've used in clinical practice for so many years. Alex obviously can speak to it with her fantastic immune formula, but you wanna make sure that you're utilizing it

properly with good guidance and outcomes in your patients because the last thing that NAOS want to do is harm somebody.

Claudia von Boeselager (16:29)
Beautiful. I'd love to move on to the biohacking equipment side of things And so as we know, there's an absolute explosion of equipments out there. And I just want to also differentiate between like devices and equipment, just so people get their head around it. So devices, as many of you will know, like the OURA Ring or the Apollo Neuro, right? So these are smaller pieces, but where the more powerful pieces of equipment, which are ideal for

high net worth individual homes, but typically for clinics or for hospitality as opportunities. Alexandra can you explain a bit about what are the things, the opportunities essentially, and what are the risks in general? And then I'd love to dive into a few of the different modalities that we represent and support our clinics with just to educate people on that too.

Alexandra Cochrane (17:14)
Absolutely. So there are many clinics that I worked with in the past that are top functional medicine doctors or neuro clinics that have previously been using all the, you know, all the stuff that Ashley was talking about, but you add the biohacking equipment to it and it just, the outcomes, it supercharges everything that you already doing. So that's why you will be using it. And also it's another income for the clinic and you'll see that the patient retention becomes way better

the outcomes are better. So that's number one. But then how do you select the right biohacking equipment? Well, let's start with the red light bed, right? So most of the red light beds on the market right now are made in China. Okay. What does that mean? Well, it means that, I would say 99 % of the time, the quality is not the quality that you have from the bed that we represent. That is the only one made in America actually. so

you know, it breaks, okay? And when it breaks, you're waiting for parts from China, which can take three months. So your bed is all of a sudden out of commission for three months and you're losing the money on it. So that's number one. Number two is the outcomes, okay? So, you know, a lot of companies, and I have a lot of people that go and use red light beds. They're like, yeah, you know, it was all right. You know, my sister-in-law is one of them.

He's like, yeah, it's okay. So then I go and look at the red light bed she was using. And it was basically like Christmas lights that you can get in Lowe's or Home Depot. It was like strings of Christmas lights. And a lot people are using these. And these are big clinics that you would think would know better. you know, the power, which is called the irradiance and also the distance to the skin is very, very important. Those are two things to look out for. But there are many more, you know, differentiators why you will pick one bed over the other.

That's for one thing. Let's talk about hyperbaric chambers. Well, most people that I speak to, have no idea about the hyperbaric chambers. There's become a very popular trend with people having the sit up chambers with a big glass. Well, it's actually, the FDA comes in and check your clinic and you have it in there, they can not only take it away, but they can also shut down your clinic. It's not okay. They're actually dangerous. And we've had chambers exploding.

Right? In 2025, we had one with a young kid in it.

Claudia von Boeselager (19:25)
So just to caveat, not we personally as part of our clinics, but the market. Yeah.

Alexandra Cochrane (19:30)
Sorry, not Lumara. That's why you would choose someone like us. so, you know, very dangerous, right? And also the question should be, well, where are they made with what materials are they made? Which means because you're in there for 60 to 90 minutes and you're inhaling. So it could actually be worse for you than it's good for you. So you think you're doing something great. But in the same with saunas, actually, where you're sitting and you're inhaling toxic glue.

So you think you're doing this great session of detoxifying while you're actually inhaling toxins. So that's one of the things. Then you have piece of equipment like, you know, the Hawkit. The Hawkit is, you know, 10 modalities in one. You deal with ozone. Ozone is super powerful. I love ozone. I'm actually listening to an ozone seminar tonight and I'm pumped about it. But ozone, if you inhale it, it's super toxic. So, you know, again, that comes back to actually training

of the clinicians or training of the staff that are going to be using it with patients. So, and we've seen that wrong as well.

Claudia von Boeselager (20:31)
So maybe an anecdote there just to share with the audience that we had a conversation with someone and where he had previously worked. They didn't get the training until after it was up and running. So they were having people use the ozone. And so when they finally had the training, which was via webcam, they were asking, you know, how often you change the water? And they're like, we didn't even know we needed to change the water. And then they're like, well, what is the valve set to? They said, where is the valve?

And one of the guys got ozone poisoning for two weeks, which is very dangerous. And maybe if he hadn't been as young and fit and healthy, there could have been serious consequences there's some modalities that do not need medical oversight and that's very well fitted for maybe more wellness clinics or maybe for hospitality or private homes. And then other ones that you do need very strict medical oversight what other ones would you like to share at the moment, Alex?

Alexandra Cochrane (21:15)
Yeah, so yeah, and then like you said, medical oversight versus not medical oversight, that's a big deal as well. So instead of a hyperbaric chamber, you could, have alternatives to that, that we think are phenomenal outcomes as well. So hyper-dissolved oxygen and ozone, you we're putting it into tubs, people are soaking in it, we're seeing phenomenal benefits from that. We got IHT, intermittent hypoxia training, it's used in.

a plethora of clinics, everything from functional medicine doctors to sports clinics to enhance athletic performance to treat long COVID and Lyme or

even to psychiatric clinics, where it's helping people with PTSD. So, you know, the spectrum, all these things are, can be very wide or very narrow and it's a clinical oversight and not, that's where we are. And then the other thing which excites me and pumps me is the stacking of the equipment. So how can we stack them to maximize the outcome as well? And that's what I really, really love. And again, I've tried all this, everything that we represent and that I talk about.

I try and I use actually on a, if not on a daily basis, on a weekly basis or a monthly basis, you know?

Ashley Madsen (22:22)
going say here is that somebody who has been in the precision medicine space, personalized medicine, functional medicine space for a long time, I did not know about a lot of these modalities. I knew about photobiomodulation to a certain extent. Hyperbarics, of course, were trained in that from a conventional medicine. But I think the powerful component is, all right, well, how do we get people to know about all of these modalities? How do we leverage all of these fantastic therapies as a stack to be complementary, to be artful, to support

not only clinicians, but also put them in areas that increase accessibility, such as gyms, such as high performance centers, private homes, even something like Alex mentioned, hyper-dissolved oxygen and ozone, which really started off with aquaculture and helping with pools.

to decrease that toxin burden of using chlorine, it also increases oxygen to help with supporting the marine life. So fish, right? We're seeing improvements in the quality of the fish, the weight of the fish, and doing it where we're not dousing them with all these antibiotics. So it's really amazing because when we talk to our patients, a lot of it is about environmental toxins. It's about what are you putting into your body, right? How do you fuel your body?

because everything's a messenger. Everything you put into your body or expose your mind to is a message to your body. And so we have to think about how do we get back to, know, just because something is organic doesn't mean it's high nutrient levels. How do we bring the nutrients back into our foods? How do we bring this, all of these wonderful therapies into an ecosystem to support someone in a clinic setting, in a home setting, a hospitality setting.

or even in a fitness setting. And I think that's really beautiful, Alex, what you talked about in terms of the stacks. And that's why it's important to work with a consultancy like Lumara because we help to vet all of that and help to curate these ecosystems to make sense for you as an individual, but also your business.

Claudia von Boeselager (24:18)
And your demographic, right? I think that's something that we also look at very carefully. What patient body are you or client or clinic body are you looking to address as well? And then how do you bring it together also from that membership model so it makes financial sense? And we know that some clinics, they're like, but these are bigger price tags, et cetera. But the beauty of it is that there is financing available so that actually a per session can be in profit for you as well.

Ashley Madsen (24:41)
Building it into your memberships or your settings or into your therapies, your actual protocols, that's the missing link that we see is that, yeah, we have this. When they don't work with Laura, we bought this machine, but it's kind of sitting here. We don't really know how to use it. Our staff kind of is, we don't really know how to build it in. Maybe it's too expensive. How do we build a package? So that's really important is that you want to be able to build these into your protocols artfully.

where it makes sense from a business standpoint. So absolutely Claudia, I think that's so important. And we hear that pain point consistently across the board from a lot of our clients.

Claudia von Boeselager (25:15)
Yeah, there's also well-intentioned. Alex, go ahead.

Alexandra Cochrane (25:19)
want to say, mean what really drives me is outcomes as well. So it's really outcomes and what I see and what it can do. More than anything, that's why I get up every morning. How can I help?

as many people as possible, but with these amazing piece of equipment stacked together and complimentary to other things that people are already doing. I think because it really can shift someone's life and people are very, I mean, we live in a society where people are mentally and physically unwell. So many people, so many people. So how can we help as many people as possible? And I am just, I am convinced that

All of this, what we're talking about is, I mean, it's so helpful. It can change people's lives.

Claudia von Boeselager (26:02)
one area I'm super passionate about, as many of my audience will know, is around brain health and how do you stay in the best mental state for as long as possible, right? So obviously, as I've seen with my mother, mean, in January 2020, she was still going to the gym five mornings a week driving her car. Obviously, this bad fall expedited things as well, but...

what gift it would be to be super for as long as possible. And through the Longevity and Lifestyle podcast, I've had the pleasure of speaking to some of the world's leading neuroscientists and brain health specialists it's such an exciting time where we are, where science and the modalities and bringing also technology into it as well to expedite the research to understand what's possible. There is still a long way to go. There is no one size fits all, and this is the protocol everybody should be doing.

But the fact that there is that opportunity and always prevention is better than cure to actually help people train their cognition to understand what is happening when decline is coming in. And that's why establishing those baselines is so critical because that will help you then year over year understand, okay, there's something going on here. Where are my metrics? Where are my biomarkers? What needs to be adjusted? Have I been exposed to a virus? Have I been exposed to mold? Whatever it might be that could be impeding on your cognition.

and doing certain modalities as well. one of the devices also that we represent for clinics, looks also at your brain speed, There are panels that can be done. Dr. Del Bredesen and the end of Alzheimer's program has a bunch of panels listed in there So there are different modalities for testing.

and getting on top of it. I really, really, every time I hear people and my parents live in Florida, so you have an average age of a population that is slightly older and then like, you know, this is, this is aging. This is what it needs to be. And that's absolutely not the case. And I've spoken to some people in their seventies and eighties who are so sharp. mean, sharper than a 20 or 30 year old. And it's so impressive. And why don't we all choose that route? And there are so many things that can be done supported by

different modalities for detoxification, for supplementation, for lifestyle factors then brought together. And I'd love to share a story that we heard from one of our manufacturers from the hyper-dissolved oxygen. They had a former NFL player who had done HBOT. Now we don't know exactly how many atmospheres the HBOT was, but he had done over 50 sessions. And because of multiple head trauma, he was having difficulty making eye contact. He was...

really struggling with day-to-day life. think he has six kids, was really on a decline and it was very tragic. And through sheer luck and chance, he came across one of the core team of the manufacturer and they said, well, why don't you come down and try this technology, the nanoparticles of the oxygen and ozone in the water. And within two weeks, he was joking and he was a completely different person from my understanding so much so that his wife even called in and just said, you know, thank you so much. I feel like I'm getting my husband back.

And it's these stories and yes, we need the science and yes, we need the evidence and there are studies being done, but to know that you can transform not just as you were saying, Alex and Ashley, that it's not just that one person, but it's the ripple effect. The whole family, like getting a father back, getting a husband back, the community impact as well. And the inspiration it is for other people then too. And the flip side is.

And I see this now, like, I mean, my poor mother, you know, suffering with her dementia, but the whole impact on the family and the wider family and everyone really, you know, struggling with managing that and helping her and all the details that goes around it as well. So it's really that choice that anyone can make starting today. How do you choose to show up? How do you choose to take that path of being the best version of yourself? And if you are clinics that hadn't thought about looking at some of these modalities or looking at some of

these more medical side of things, then do reach out to us. We would love to have conversations and help you also help your patients, help your clients, help your guests to have exposure to these cutting edge technologies. With a lot of warnings, there is a lot of things out there that be cautious of, but we can help guide you in that journey. And so I'd love to hear from Alexandra and Ashley

maybe anecdotes, maybe some success stories that you would love to share as well that you've seen over the last years in your journeys.

Alexandra Cochrane (30:12)
Absolutely. Yeah. mean, I've seen

incredible success stories from the red light bed. So that was the first piece of biohacking equipment that I started to represent. And it was over three years ago. First of all, myself. So my energy and my sleep and my hormones have never been better. And I'm almost 50 now. So that's pretty significant. But then it goes to my friend's daughter, the 15 year old, they used to have headaches every single day. That was so traumatic that the entire household will get PTSD because she would scream and knock her head in the wall because she can't speak.

and she will be in the red light bed and the headache will go away just like this. So that was that. And then we had people coming out of the founder or where the factory is. They also have kind of many beds that people can come for free and use. And one patient especially, he had severe Parkinson's where he actually couldn't dress himself. He couldn't even drive himself to the factory. And after three months,

He is now dressing himself, driving, and his tremors are like, if 10 is the worst, he's down to like a one and a half. So this is significant. I mean, it's so significant, right? So that's one of the stories I've seen out of the, I'm on the board of a stem cell clinic in Thailand, and I've seen one patient, he got out of the wheelchair after being in a wheelchair for 15 years.

I have seen, work together with a neuro clinic here in my town. live in Vera Beach and the neuro doctor, he has seen people walking out without canes after using again, the red light bed. So after using canes for like 10 years plus. So these are significant stories out of the HDO tub. I've also seen significant things, which is everything from a drug addiction that has been detoxified into the tub, or you can actually see the water getting brown to

people with headaches, with TBIs, like you just talked about, with my friend herself having had hard shell hyperbaric together with her daughter. So 2.4 atmosphere, her and her daughter, they've had it two times 40 sessions. They got the tub, they were in the tub for three weeks and they're like, this is so significantly better than the HBOT. The differences that we see in clarity in how we feel is just like day and night. So.

You know, these are some of the things I mean, we represent whole house water filtration systems. have them myself in a home and I think a lot of people don't understand the toxicity of the water and not just the water we drink, the water that we are showering in, which is this is the biggest organ of the body is your skin. So you absorb. And I saw a statistic of showering in regular on, you know, municipal water. live in Florida and it's, it's quite significantly bad here.

but it's like smoking a pack of cigarette a day. It's extreme, babe.

Claudia von Boeselager (33:02)
Yeah, I remember looking at the research and I didn't even think about it, but when you have a warm shower, there's steam coming off. So not only is it being absorbed through your biggest organ, your skin, but you're inhaling it at the same time as well. I, you know, it was just so shocking to realize it. And maybe Alex, for people listening who might be interested, like what actually happens with filtered water? Cause everyone's like, a filter is a filter, but it's not.

Alexandra Cochrane (33:24)
Not at all. So it depends on the filter and depends on what the filter looks like. It depends on how many filters it is and the process it uses, okay, to filter the water out. So I have a whole house water filtration system on my house. And then at my sink in the kitchen, I have reverse osmosis, remineralization and hydrogen. So I get all of those things because even cooking with the water that is not filtered is a terrible idea. ⁓

Claudia von Boeselager (33:51)
And

in the US there's glyphosate in the water as well, right? And you live near a golf course, mean, the pesticides, everything that are in there.

Alexandra Cochrane (33:59)
everything. So I think that's really significant. Now the newest thing that we're all very excited about is the air filtration. And I don't want to talk too much about it because I have one coming to my house and I'm going to trial it before talking about it. But this is, whoa, next generation. But stay put for that one. We're working with hydroxyls. So

Claudia von Boeselager (34:20)
And also think about all the black mold, right? So people who live in damper climates, of course, Florida, but I mean, even if you're in London or New York City, black mold can be absolutely everywhere. And we know it's so super toxic. yeah, this is another one.

Alexandra Cochrane (34:34)
mold in general that are accumulate doesn't even have to be black mold. It can be mold in your house, which are lurking in every single house in Florida can meet and Ashley knows this from testing mold. I've been tested, you know, it depends on also your genetics. Perhaps I'm a homozygous MTHFR is one of the genes, right? And I can't detoxify properly. So you need help with that, you know, so you're storing everything.

Claudia von Boeselager (35:00)
Yeah. Ashley, do you want to share some success stories that you've seen?

Ashley Madsen (35:04)
Yeah, and I also want to say is that cognitive decline isn't an inevitability. It's actually, in my opinion, a very solvable problem if we start early. And when it comes to brain health, it's very, we talk about what, like the pillars for health span, and brain health is one of those areas that we really need to pay attention in terms of the nervous system, central nervous system. We think about the immune system, how that all really functions, and also cardiometabolic health, because

insulin resistance drives a lot of these concerns and issues in affecting our immune system, our cognitive function, our hormones, and other areas of our body. And so I'll say that brain health, in my opinion, I think is overlooked because it's invisible until it's catastrophic. And yet it's probably one of the areas that get ignored the most. And there are many different therapies and things that we can do to support people on that journey. This is where I think genomics

and understanding hormones and how multi-systems work together is so important. So case in point, a lot of my patients that would come to me were in their 40s, their 50s and 60s, maybe some of them in their 70s. they were literally, these are top executives. These are high functioning type A go-getters of the world. And what was one of the biggest concerns that led them and gave them the most fear is losing their cognitive abilities.

So many of them came in as this, I'm just not as sharp. I think I'm going to have to pivot in my career. I'm having foggy brain. I am forgetting things. My mood is changing. And what is not really explained enough is the tie to sex hormones, which are not sex hormones, they're life hormones, and neurotransmitter, and also its effect on the brain, especially when it comes to estrogen and hippocampal atrophy. And that is very important because we see that with brain scans.

And so what women experience, and I'll give you an example of one of my patients, was that this was a really high performing and incredible human. A woman who was a mother, a CEO, an entrepreneur, a philanthropist, really was showing up in the world and trying to do the best that she could. And she was starting to decline. She was like, I'm moody, I'm anxious, my sleep is disturbed, I'm forgetting things, I'm snapping at my husband.

I'm snapping at my kids, my kids are off going off to college. What is going on? I feel out of control of my body. This is not me. This is not me. I don't know what to do. I went to my primary care. You know, they ran my test. They everything's normal. Everything's normal. There's nothing that they see that's significant. And they said, well, it's natural that you would start to experience these things. you're not 25 anymore. And I hate that. There are many things in this world where I'm like, okay,

But what really burns me is when women especially are gaslit. And they are basically said, well, it's normal, so just deal with it. And the other things that she was experiencing is that she didn't prioritize, but were important to her. But she was embarrassed to talk about is the fact is that she was getting recurring urinary tract infections. She was going on a ton of antibiotics. She was starting to get pain with sex. She didn't want to have sex with her husband anymore. So her marriage was suffering.

And when we looked at the greater picture and beyond just the 18 or 25 biomarkers that a primary care doctor is trained to test, we started to see she had insulin resistance. She was having significant changes in her hormones. Her testosterone was in the basement. And for many people, you don't know this, that women have testosterone. Women actually have more circulating testosterone in their body premenopausal than they do estrogen and progesterone. But yet we never talk about testosterone.

So testosterone is linked to motivation, to mood, to cognitive function, to muscle mass, to metabolic health, lipid metabolism, glucose metabolism, and also helps in the conversion to create estrogen. So estrogen is in different areas. So we can go into another lesson another time. But just so you know, women, you have a right to demand for help. And so when we looked at all of her numbers, we did her physical examination, we did the deep dive testing, we were like, okay, there's a lot of things that we can help with.

But let's start with, you know, just adding in some hormone therapy to assist help you very safely transdermally given. And within two weeks, she called me and she goes, Ashley, and she was in tears. And she was like, Ashley, the lights came on. I finally felt, I felt myself. I felt like I wanted to go to the gym. I felt like I wanted to go to date night with my husband. I felt like

I wanted to lift weights because she goes, you I know what to do. I know I'm going to eat these nutrient rich foods. I know I need to be protein forward. I know I need to do weight training, but if you don't have the desire and motivation and the mental clarity, it is not going to be helpful for you to wave your finger at a patient and say, you should be doing this. Stop shooting on your patients, clinicians. Stop shooting on them.

Instead, let's figure out what we can do to support them. And it doesn't mean that your patient has to jump through 17 hoops and prove themselves before you offer them these modalities. Because I also find out from a lot of clinicians, well, until you lose 10 pounds, show me that you're putting on muscle, you're eating well, I cannot give you hormones. And that is absolutely ridiculous. The whole point is to manage your patient over time.

The dose you start with them may not be what the dose is in six weeks from now, may not be the dose that they end up with in a year from now. The whole point is what can we triage right now? What can you nourish your patient with right now, your client, your body with right now to get them back on track? Lo and behold, she was on an SSRI, very popular one, which was also not helping with the weight gain situation or the libido situation. Lo and behold,

We got her on a really great optimal hormone therapy. We got her on a really good nutrition, weight training. She was feeling great. She was having more confidence, came off the SSRIs. Her body composition improved drastically. She went from osteopenia to now having strong, beautiful bones. Her biomarkers regulated and she felt clear again. And this is a woman who was in her mid 40s approaching, you she was in perimenopause. And for me, I was ecstatic.

I gave her the biggest hug and I was just like, this is what it's about. We just helped her. It wasn't me. These are really important components that a woman was able to regain control over her life and her body in the way that was comfortable to her with shared decision-making with her clinician to regain control, get off pharmaceuticals, basically improve her marriage, improve her relationship with kids, and improve her relationship with her profession.

And now it's in her control as to what she wants to do. And now we improved her insulin sensitivity, her cardiometabolic health. So we just decreased her risk for vascular dementia, cardiovascular disease, right? All of these factors that are really driven by insulin resistance and that loss of hormones increases our insulin resistance. But we just changed the trajectory of this woman's health potentially.

by just seeing her and hearing her and knowing what tests to draw and knowing what therapies to discuss. And that is what drives me forward. And that is an example of what I see every single day in clinical practice, women, men, young people, younger, older people. I hate you saying that, but you know what saying? It doesn't matter if you're in your 60s, your 70s, if you're in your 80s, my oldest patient's in their 90s and they're playing tennis.

every single week. It doesn't have to be the way that we are trained culturally that it has to be. And I'm not saying like we're going to like prevent arthritis entirely, maybe at one point. It's about how do we live with integrity and also on our terms. And I think that's the most powerful point that I can share today is that you should be able to decide

and work with clinicians who are super educated and you decide how you want to age. And in my opinion, aging powerfully is what

Claudia von Boeselager (43:05)
Well said, Ashley. And I think that's the beauty of being in the space, knowing these anecdotes, seeing these life changing changes. mean, you gave the woman essentially her life back. And I've also, you know, through the podcast, spoken to countless doctors who have also so many patients that they were ready to just sign off and be like, okay, this is, this is the end. I don't want to live like this anymore. I don't want to continue. And just knowing that there are these modalities out there that can be used and integrated into their life and taking those little steps.

So that's what we really want to implore everyone is to do it.

Ashley Madsen (43:36)
Connecting the dots because

many clinicians, used the urinary tract infections, so I just want to go back on that. Urinary tract infections, all of a sudden, is a marker for the loss of estrogen vaginally and also more that is associated with perimenopause and menopause. And many times can lead to sepsis and an admission to a nursing home when we get older with the loss of our urinary function. So that's one of the reasons why women

will go into a nursing home rehabilitation center because they are no longer able to hold their urine or take care of themselves. And vaginal estradiol, and there was actually just a study that was published that showed it has no risk for increasing blood clot formation. is incredibly safe. You can give it to women post breast cancer. It is one of the most magical, cheapest, most inexpensive therapies that clinicians could.

actually prescribed for their patients. And honestly, I hope at one point it's over the counter, because I don't think it's harmful in any way. And if you're an orthopedic surgeon, if you are primary care, if you're a gynecologist, if you're an endocrinologist, whatever you are in your specialty, if you treat women, you should know about this very easy way to help prevent these infections and support your female patients. And I think that's really where clinical education comes from. It doesn't have to be a fancy pellet.

or super complicated hormone therapy and injections, it could be as basic as just giving a vaginal cream. And that could be life-changing for a woman's sexual health and also just her urinary health. So I just want to talk about that because the other thing is that urinary tract infections sometimes cause cognitive changes. And a lot of times doctors don't pick up on that. So there are women who have long-term urinary tract infections and they actually manifest as cognitive changes.

where a woman is confused, maybe she has mood changes, depression, anxiety. And so when you start to test and you look that they have a chronic urinary tract infection. So a lot of doctors in the hospital know this, especially if a patient comes in through the psychiatric ward, they always test urine because that is a manifestation, but we see it actually more consistently than not in older populations. So I just wanna also put that piece of education out there because if you...

We ask your doctor to test your urine. Just ask your doctor about hormones. Ask your doctor about these things, your clinicians. And if you're not getting the answers that you want or you don't feel like you're being supported, there are other clinicians out there that can help too.

Claudia von Boeselager (46:02)
Yeah, it's Professor Jennifer Garrison She said that they've uncovered 128 different symptoms for perimenopause. So if you have a doctor just gaslighting you, find another doctor was the key

Ashley Madsen (46:13)
It doesn't always mean there's ill intent behind it because as I said, we know what we know. And sometimes to sit there and read through every literature and every study and be an expert in every single field is impossible. I don't want to poo poo on or say anything negative about our wonderful clinicians out there who are working hard every day, seeing 40 patients a day doing the best they can. Our system is broken.

And I think that the more that we use technology, and I we're also about this, is that you can leverage AI and technology to help you with symptoms, to help you with treatment protocols, and also referrals, because we don't expect you to treat every single thing under the sun. That's why it's really important to have a network, a trusted network of also colleagues and other specialists to be able to refer out to.

Claudia von Boeselager (47:01)
Yes, exactly. And so beautiful segue, thank you, into technology. some people are terrified and they think it's going to take over the world, et cetera. So yes, there are sci-fi movies where they depict things quite drastically. But I, as a technologist, am very, very passionate about it. It's been really trying to understand the opportunities, also the risks as well. And I just think as a preface for people to understand of thinking of AI, it's not artificial general intelligence yet, which would be more human-like. We're not there.

It's artificial intelligence, is based off of machine learning. And essentially it's trained on data and certain data sets. So even though it seems that ChatGPT can answer multiple questions. It's only trained on certain modalities as well. And so I think I would really encourage a lot of people to see it as a tool and to realize that it is here. It's not something that's coming and really taking the time and education to embrace it

First of all, understand how it can help you, right? So what are tasks that are taking up a lot of your time that are not where you are adding your value add? And instead understanding, okay, how can I delegate those two technology to AI? What is available? And obviously as Lumara, we're very glad in consulting and helping people understand their needs, but then what is available from a technology point of view? And to really utilize your time so that instead you can be more client and patient facing than

having to do all the research. And I remember, Ashley, we were discussing the other day, you know, back in the day, looking at multiple Excel sheets, looking at multiple reports. And as Ashley, the human was like trying to bring together all this information. Well, data is what AI does really well. And so having trusted platforms that can integrate into your clinics, into your hotels, and I'll share an example journey of that how it can be integrated, is such a powerful tool that allows you to be much more personalized, to go much deeper.

with your patients, with your clients, with your guests, because you can understand them better, assuming obviously that they're happy to share this information with you too. So I would really encourage a lot of people to see it as a tool. Are there risks? Yes, but inherently with many things there are risks that come with it as well. So it's understanding where to set up guardrails, how to interpret things. And a lot of the time still we need what's called human in the loop, right? So that a human double checks it and makes sense of it. And I think

a lot of people who come with experience, they can pick up or sense things straight away. Where I think some caution needs to be is people just starting out maybe in their career and thinking that everything that comes out in chat-shub-y-tee is to be taken as word, right? And so it's finding that balance and having conversations still as well, but they can be much more educated or deep conversations or allow people, clinicians, et cetera, to

maybe read up on something that they didn't know or maybe access research that otherwise they wouldn't have had time because they can at least read a shorter summary of it. So I think it's a really, really exciting time that we are in. I think this is much more fundamental than the Industrial Revolution than anything that we have ever seen, is my personal view. And the more we are able to understand and embrace it and know what our superpowers are as humans and do more of that, the creativity, the social connection, et cetera, that

Machines cannot do to the same extent. And I think the best technologies are allowing you to get things done more efficiently so you can have more time for the people that you love to have deeper conversations, et cetera. So.

I think there's a lot of opportunities from a health perspective, from a patient or end user essentially perspective, and even for a hospitality perspective. And just to give an example there. imagine for the hotel, like you, you're going to travel to a wellness destination and you're really excited and this is your annual vacation. And in advance, you are given a tool, right? Maybe it's an app or website that you fill out and you share a little bit more about yourself.

what you're looking to achieve, depending on where you're going. You can also upload some of your reports and results so that there's a real firm understanding of you. And then off the back of that, off of your preference, off of your history, a curated protocol can be put together for your stay so that you don't need to think about it while you're there. You don't need to figure out, do I need to book this or book that? Or what do I need to be eating? Or am I going to enjoy this or not? Suggestions are made in advance. So you really enjoy your stay.

And it's not just a state to relax, but you're actually replenishing your health, which is just so, so important because as Ash was saying before, you know, we don't live in the stone age where all we need to do is, you know, make fire and go hunting for food. have a lot of stressors constantly at us. So we need that rejuvenation, recharging time. And that's a beautiful opportunity. And we can use and leverage technology to make sure that it's curated for us, right. And N of one. And then even after the stay, it's an opportunity to stay in touch and to make sure that we are.

constantly evolving and improving as well. So I'd love also to hear Alexandra and Ashley, your view on technology and the opportunity there and maybe any cautionary things that you see as well.

Alexandra Cochrane (51:50)
Yeah, sure. Absolutely. I think you covered it very well, Claudia, as you are the AI expert on Team Lamara. But I so agree with you, but as exactly what you said, it points to community. And if you can leverage AI to help build community, I mean, I think that's phenomenal. And also to do things

you know, more effectively so you can spend time with the ones that you love. That is really where it becomes super powerful. And I, yeah, I'm not afraid of it. I have friends that are very afraid of it. We are in it. And I think, you know, trying to do the best that we can with it is that's the key. And I mean, in our business and what we are doing and what we're looking at doing with, with AI, I think is very significant. So everyone listening.

Yeah, this is very exciting.

Claudia von Boeselager (52:39)
This is

Ashley, how about you?

Ashley Madsen (52:43)
Yeah, so the way I see it is that AI is not going to replace clinicians, but clinicians who use AI will replace those who don't. So this again is about adaptability, and that can be very overwhelming for a lot of clinic owners. And so this is also another way that Lamara assists, because again, you've been practicing medicine a certain way, and you're like, wait a minute, what am I doing here? How did like, you know,

My patients are coming in asking for things or how do I clone myself in a way, right? I think that's one of the biggest pain points that we hear is that there's only one of me. How do I see more patients? How do I help more people? I have other things that I want to do. How do I staff train? How can I help this person feel better? And these are really the go-getters. These are the clinicians that are the scientists. These are the ones that are dedicated to their patients.

go home and I think about my patients, I know I do. And I sometimes will ruminate at night thinking about Mr. Jones, who I saw earlier that day. And I'm thinking, I'm like, hmm, something's going on. I know he has this snip. What do I do with this? And wouldn't it be amazing to be able to amplify those results or to basically make a larger network of knowledge?

And that's what you can do with AI, which is phenomenal, where I used to spend hours reviewing genomic tests, microbiome tests, intracellular micronutrient tests, and doing all of this before I would see my patient and navigate, looking at their wearable data, looking at their fitness trackers, looking at their body composition, their Duxa scans, their coronary CTs, all of that takes significant time. And so I think...

where the opportunity is really to have it as a copilot. Think about AI as the ultimate copilot. It can process data, your genomics, your labs, your wearables, and you can control it. But I don't think that, although I think AI really is amazing for pattern recognition, and that's really the best of us really have learned is understanding the dots, connecting the dots in pattern recognition, AI can really help us with that. But ultimately,

clinicians are still going to provide the wisdom, the empathy, and the judgment. And I think that together is the most powerful synergy and fusion going forward. And instead of being scared, think about it as excitement. So instead of being nervous, feel that excitement and be like, oh, this is really interesting, but how do I change it so it's not overwhelming to me into learning something new? So I still think medicine is human.

I just think that you have to understand context, nuance, and also keep the empathy and keep that human quality.

Claudia von Boeselager (55:22)
Yeah, beautifully said. And so some things that we're working on and ⁓ still very early stages, but looking at, how do we support clinicians, sort of that copilot effect with also for end users, right, to better understand themselves and then also to bring it all together and create that community that's online, but also offline as well. so looking at a directory of vetted clinics and even expansion into conscious hospitality.

and product ecosystem. So we're really, really excited. We've got amazing partners that we're working together with to bring you some amazing things. So watch this space.

Ashley Madsen (55:56)
And what you said, Claudia, is important is consent. So we talk because you'll see like some, I'm not going to mention names, but there were some genetic tests that got leaked and used, right? the risk is the dehumanization and the misusage of the data. And so I think that is a scary component, which is why a lot of people don't want to do genetic tests. They're like, it's going to be used against me in some sort of way, or someone's going to hack into the system.

So absolutely we do as we need to build these guardrails and we need to make sure that systems are in place to protect individuals and not have it being used against them. So I do understand that and I value that perspective greatly because I do think that is incredibly valid. And you'll see that now even like with chat GPT, they'll say, listen, people are using it as their psychotherapist, but that data actually is not secure and it could be used or spread or it could be maybe mismanaged.

So I do think that's going to be an important part and making sure you're using systems and companies and ⁓ apps and networks that have that built into place, especially when it comes to medical data.

Claudia von Boeselager (57:00)
Before we finish up, it's always a bit fun to do a longevity rapid fire question. So are you ladies up for it? We'll do a little round table.

Alexandra Cochrane (57:08)
Let's do it!

Claudia von Boeselager (57:10)
Let's do it. So what's a surprising biohack? Ashley, why don't you start first, then Alexandra, and then I'll kick in. What's a surprising biohack or longevity tool that has had the biggest impact on your health?

Ashley Madsen (57:21)
methylene blue and photobiomodulation, which is red light.

Alexandra Cochrane (57:24)
Damn it.

Claudia von Boeselager (57:25)
He's

done

Ashley Madsen (57:26)
I know, know, but Alex and I both feel the same way. And I use it on my puppy. I don't use the methylene blue, but I use red light therapy. You guys know I use it on my puppy.

Alexandra Cochrane (57:34)
Game change.

Claudia von Boeselager (57:35)
Yeah, I've just been using the methylene blue eye drops which I find really good just from jet lag. So I thought that was really cool I love the neurovisor, which is the pulsating light. So research out of MIT last year showing that it helps to clear even amyloid plaque, but excellent for neuroplasticity for a real sort of midday reset as well. And I want to say also I'm taking ashwagandha with L-theanine and rhodiolam, and I find that my energy and focus remains very constant and consistent throughout the day.

I know I've listed a few there, but next question. Only keep one longevity habit for the rest of your life, Alex. To start with, what would it be?

Alexandra Cochrane (58:09)
Er, Wim Hof breathing.

Claudia von Boeselager (58:11)
Ashley, how about you?

Ashley Madsen (58:13)
strength training.

Claudia von Boeselager (58:14)
Yeah. Really good.

Ashley Madsen (58:15)
It's made the most, I think it's made the most difference in my life. mean, obviously nervous system regulation, very important, but I think strength training really, I changed from cardio focused, which is a lot of us are taught to really just thinking about lifting weights. I, my body's not, mean, I'll tell you, I'm 40 years old. I'm in the best shape I've ever been in my entire life. Beyond when I was 18, beyond when I was 20, when I was an athlete in ⁓ college or high school.

I have the best body composition I've ever had.

Claudia von Boeselager (58:44)
Yeah, amazing. And I'm 43 and I noticed that too. I love weight training and it just makes me feel so good, sets me up to win the day as well. So it's been a real game changer. And what I love as well, which is quite funny, if I'm traveling, I have my kids with me and I have a heavy suitcase and these lovely gentlemen are like, can I help you? And I'm like, this is what I go to the gym for. The 20 kilos suitcase, no problem. I can do this. I've got it. And one I would say as well as meditation.

Alexandra Cochrane (59:01)
you

Claudia von Boeselager (59:09)
And so someone with a bit of an ADHD monkey mind that loves like thinking about many different things at the same time, it's given me the gift to be able to be that visionary and connecting the dots, but also to recenter and recalibrate and presence. And so I think that that has been a real big gift Next question. What has been your most exciting purchase in the last six months of say, $200 or less? And Ashley, do you want to kick this one off? And obviously love specifics and brand and model and where you can find it.

Ashley Madsen (59:35)
Oh, in the last, I don't have in the last six months or 12 months or 18 months. Yeah. So I had to actually, I had to think I

think about the price point.

Claudia von Boeselager (59:43)
Approximately, maybe under $500.

Ashley Madsen (59:45)
No,

I'm to tell you, I'm going to give you a couple. So I think we all love our Oura Ring. This is more than $200, though, but a very strong investment. The Whoop is also amazing. And I believe the Garmin, my friends, Garmin might have styles under $200. I'm not 100 % sure. But some sort of trackable wearable for your heart rate variability and your sleep is dynamite. The other thing I definitely know is under $200, continuous glucose monitor.

It is the most impactful tool, and I don't care. I know there's a lot of endocrinologists out there that poo poo it because they only use it for diabetics. It is one of the most impactful tools I have ever used in one of my patients and for myself. it is very different to know how your body responds to stress, to workouts, to your menstrual cycle, ladies, your biorhythms affect significantly your blood sugars, your sleep.

When you should eat, what you should eat, like what feels good pairing your foods. Oh my gosh. It gave me so much power. So CGM certainly definitely under $200, but I love my, my aura and also Apollo neuro. Gosh, I love my Apollo neuro. When you talk about neuro system regulation, think, and if anything that I've tried for me, I love my, I have it on my, I have it on my ankle right now. I love it for focus. It is amazing. I utilize it for focus. I don't use it for sleep. Um, I use my aura for sleep, but

For focus, I have found my Apollo Neuro to be absolute dynamite.

Claudia von Boeselager (1:01:12)
Yeah. And energize. like the program in the morning for energizing as well. Alexander, how about you?

Alexandra Cochrane (1:01:17)
I gotta

get that a Poloneuro.

Ashley Madsen (1:01:21)
After

day, Braben, shout out to you.

Alexandra Cochrane (1:01:23)
Yeah, exactly. Goodness. yeah, so the aura for sure is one of my favorites and it was really an eye opener to, ⁓ to see how your sleep changes with, for example, your eating habits before bed, like how long you stop eating before bed and also obviously screen time and, you know, throughout your cycle as well. So I think that is phenomenal and also measuring the HRV. Like how does that change? I mean, I think that's incredible. ⁓ yeah.

The glucose monitor, I got Ashley and I'm sticking it on like I got it like two weeks ago and I'm going to stick it on. I can't believe I haven't used it yet. So you really reminded me on this.

Claudia von Boeselager (1:02:03)
to you. Yeah, it's amazing. I know I wish for myself I had the maybe more creative one. I I love the five minute journal, which is now called the six minute journal, which is really great. It's a gratitude practice. And it really trains you in finding the positive even in challenges that happen in the day. So that's maybe a lower price point that I'd recommend. And I can just highlight what Alexander and Ashley have said in terms of the aura and in terms of the CGM. And this is going back to 2021 when I was

trialing the CGM as a non-diabetic and wearing an aura ring. And it feels like a lifetime ago. And at the time people are like, why are you wearing this? And what is that thing? Now everyone's in the know. And it picked up that I, because of my prolonged intermittent fasting, which I thought was for me the whole time, during the whole space of the month, I was becoming hypoglycemic at night and it was causing me to wake up even though I had optimized and hacked my whole sleep routine.

⁓ which was causing a cortisol response essentially as well. So I was not really noticing that I was waking up, but I wasn't sleeping very well, still waking up groggy. And it's because I was becoming hypoglycemic during the night, which I was able to solve with some almond butter, but closer to bedtime as well. And then finally understanding when to fast, when not to fast, et cetera.

Ashley Madsen (1:03:13)
But also immune system or Alex, like you, you, you, right. You know, when you're doing your certain routine that you've even said that your HRB is better. And for me, I know I love the body temperature because I track my cycles.

and you'll see that beautiful increase in your body temperature after you ovulate. You'll see that progesterone, right? Progesterone increases your body temperature. But I'll also know if I'm like, I'm feeling a little tired and I'm beating myself and I'm like pushing through and I'll look at my body temperature is elevated. It's a sign that your immune system may be fighting something. And in those situations, I back off, take some Scandi labs and think about what you can do before it actually becomes more symptomatic and before you get back.

the flu, you know, all of these other things that are going around is that that's like the first sign. You'll see the heart rate. You'll see your, you know, the HRV. You'll see the body temperature shift. And that could be a big sign for you to, you know, pivot.

Claudia von Boeselager (1:04:08)
I it a pack. Yes. exactly. But yeah, exactly. The resting heart rate goes up, HRV goes down, et cetera. And I think for me and the Aura, what I really like with the upgrade is the stress, the daytime stress. And it's so important for me because of the way I function. My stress levels tend to be quite high, but that's unfortunately how I've learned to function. But for me to do the recalibration during the day. And so my recovery is excellent. Like Aura loves my recovery, but they're like, you spent a lot of time in that as well. So I think these things are very, very valuable.

Alexandra Cochrane (1:04:37)
knowledge is power is what I want to say. And this is really what we're saying here with everything. Fix it.

Claudia von Boeselager (1:04:41)
Right? ⁓

So what's a book or resource on health you find yourself recommending over and over?

Ashley Madsen (1:04:48)
You know, this is a big book. This is not like one of those easy flip books. It's cancer. Yeah. It's cancer as a metabolic disease. think every clinician should read that book. I mean, if people are interested too, they can read it. It's a lot. It's heavy. It's not a lay person's kind of read, but it really opens your mind, understanding how metabolic function really

Alexandra Cochrane (1:04:57)
Mmm.

Ashley Madsen (1:05:15)
is at the root of a lot of these age-related and chronic diseases. And especially, I don't even say age-related anymore because we're seeing people in their 20s with an all-time cancer high, right? We see out of Sloan Kettering, they talk about this quite often. We're seeing the rise in colon cancer and breast cancer and others. And I just think that that book was extremely educational to me.

Claudia von Boeselager (1:05:37)
Hmm.

Alexandra Cochrane (1:05:37)
Yeah, Dr. Rao is one of them. Okay, Dr. Rao out of Switzerland. Have you read his book, Ashley?

Ashley Madsen (1:05:43)
I don't think so.

Alexandra Cochrane (1:05:44)
No,

he is kind of, I mean, he's incredible. It's functional medicine and yeah, he's phenomenal.

Ashley Madsen (1:05:51)
I also like the book Toxic. That's a great book. It talks about some protocols that can help with clearing mold and also because Lyme is the great mimicker and we see that many times tick-borne illness and also you'll see the combination of mold illness and a lot of clinicians don't know where to go first. They don't know what to treat first and how to treat it. That's a great book. Easier to read. Definitely an easier read. has nice protocols in there too. But I love that book. That was really

Alexandra Cochrane (1:05:53)
autonomy.

Ashley Madsen (1:06:19)
very educational.

Alexandra Cochrane (1:06:20)
Ralph talks a lot about that actually he talks a lot about the mold the heavy metals and the parasites and how to treat that all. That's amazing and the other one is about Hashimoto's and her she's a British lady that has written it and I tell everyone with Hashimoto's to read it.

Claudia von Boeselager (1:06:27)
Amazing.

so I'd say my ones obviously brain health is a big thing. So one is the end of Alzheimer's program, Dr. Dale Bredesen, which I find so powerful. And in general, the lifestyle recommendations that are made are really, powerful, but it gives you the diagnostic tests, etc. Also for my dear friend, Dr. Kristin Willeumier, former director of brain imaging from the Amen clinics, biohack your brain. It talks about also the clinical research she did with former NFL players and

really how to take care of the brain, how to reverse some of these conditions or at least pause them in their tracks. And I love also Limitless from Jim Kwik which is a really powerful book. came as a brain injured child. He was known as the boy with a broken brain and now he is a superpower, superstar meta learner. I've even taught my kids about palace memory and the 10 brain foods that they can still recite. I held a talk recently in a school. had 60 kids doing it and repeating it and even days after they were showing me that they still remembered it. So

Yeah, there's so many amazing educators out there, but those would just be three to start with. So as we finish up today, let me finish one more question here. What's one piece of advice you'd give to someone in their 20s or 30s or 40s looking to set themselves up for healthy aging?

Alexandra Cochrane (1:07:44)
my goodness. Yeah. Can I say

Ashley Madsen (1:07:47)
⁓

I like to say the three M's muscle mitochondria and mindset because, know, and I think you have to reframe things when you, when you go through challenges, it's really, need to have challenge, right? That's how our immune system builds. That's how we improve our muscle function, but it's also how we improve our, ability to tackle and explore other

things in life. So if it's your profession, if it's your relationships is to really build resiliency. And I think that's what it all comes down to. So maybe pivot your way of thinking. And if you hit a roadblock, think about, okay, what is this trying to teach me? And you have to encounter difficulty to get stronger. So I think the more that we start to shift that understanding, you'll thank yourself later on. So that's my advice.

Claudia von Boeselager (1:08:37)
Amazing. Alexander, how about you?

Alexandra Cochrane (1:08:39)
Yeah, so for me, I think it's look at food in a way of either feeding yourselves or actually killing. So, you know, it's either kind of one of the other where it's actually going to be nourishing for you or it's going to be kind of damaging for you, right? So don't look at food in the terms of calories. And it comes from a very personal space where I used to do that, right? That's how I helped. So I lived on diet coke, diet coke, sugar-free candy, coffee.

and slimming pills. That was my diet for eight years. I looked like a stick with an eight pack, but you know, and it was only about the outside. I always tell like younger girls, like my kids age, you know, the girlfriends and stuff. I said, it's all about nourishing because if you feel good on the inside, you're going to be glowing and looking good. And it's about feeding yourself with the right foods and also the right people around you. obviously. everything, look at it from

you know, that type of angle, I would say.

Claudia von Boeselager (1:09:37)
Beautiful. And I think I would just add to that. I think it's never too late to start. Some people feel like, I'm already in decline. I can't do it. I mean, you've heard our stories, particularly Alexander and my one, that you can reverse a lot of things. It's never too late. So at least get started on that as well and reach out to like minded community for support. Right. So there are people out there sometimes not in your direct immediate surroundings, but

you're not alone in this and that community, that sense of being part of something bigger is just so, so important and reach out to us. with that, let's share, think everybody obviously there's Lumara's contact, right? So our website is lumara-collective.com and if any hotels, clinics, et cetera are interested, it's info at lumara-collective.com.

but also let's share our social media handles. So Ashley and Alexandra, if you want to share yours and I can reiterate mine as well.

Ashley Madsen (1:10:33)
Yeah, sure. So my Instagram handle is Ashley Madsen official. So it's Madsen, not Madison. It's very funny. I know. ha ha ha. So Madsen spelled M-A-D-S-E-N. So Ashley Madsen official. And you could find it. I tried to do a lot of education pieces on there and reach out if you have any questions. But I think that's a great place for us to advocate and share, educate, not influence, and build community. Because I think it's really about ⁓

A collaboration, not competition.

Claudia von Boeselager (1:11:03)
And you, Alexandra?

Alexandra Cochrane (1:11:04)
So I am Scandi Labs like Scandinavian laboratories, SCA and DI labs. And I talk a lot about biohacking equipment, the biohacking stacks on there. I also have the biohacking blondes, which is a podcast that I co-host together with Molly.

Claudia von Boeselager (1:11:20)
Beautiful. And ⁓ for those who don't know me yet, I'm at Longevity and Lifestyle on Instagram and then otherwise on LinkedIn as well. Claudia von Böselager, tricky name, I know. But what is one parting thought or message that you'd all like to share with the audience today?

Alexandra Cochrane (1:11:38)
Live with integrity and live with vibrancy and follow your passion and also have a mission and a purpose that is bigger than yourself.

Ashley Madsen (1:11:51)
That's great, Alex. I love that. I because it's about joy. And if you're not feeling joy, mean, listen, every day is going to be rainbows and butterflies. But if you feel out of alignment with yourself, listen to it. And there's a way. And there's always options. And if you are stuck, reach out to community. think that's AI is not going to replace that. But you can ask your AI for advice. Sure. But really, it's about building community and networking. And so my other thing would be

Longevity medicine, it's not about quick fixes, right? It's about really the compounding health gains over time and pay attention to what feels good for you. You know yourself best. And if something doesn't feel right, if you feel a shift, you feel something's not going on, there's something that's off, there's a way. And, you know, I think that at the end of the day, you have more power and control than we are led to believe. And so

If you're not getting the answer to the question you're asking, look elsewhere and you'll find it.

Claudia von Boeselager (1:12:50)
Beautiful. I think I'll piggyback a little bit on Alexandra as well, and still from Joseph Campbell, follow your bliss, right? And so following your bliss also might mean going through path of darkness, of dealing with trauma that you might've had, of having to repair health issues, of having to grow personally and realizing that your environment and maybe even your friends, maybe your family might be a little bit too toxic for you as well. And so it's not always easy.

But if you listen to your heart and you follow your purpose and your bliss, then you should be at a place where you're making a big impact in the world. And that's what we need more of, of more people here making an impact. That's what we're hoping to do and looking to do and doing. So, yeah, so grateful for all of you. Thank you so much for tuning in. It's been such an honor and pleasure to share this with you today. So, and thank you, Ashley and Alexander, for coming on as well.