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Dean Graziosi on How to Thrive During Economic Winter, Fortifying Your Mind in Challenging Times, Overcoming Impostor Syndrome and Self-Doubt, Warren Buffet’s Advice on Business Modals, the Self-Education Industry, and much more! 

The Longevity & Lifestyle Podcast

My guest today is Dean Graziosi, a multiple New York Times best-selling author, entrepreneur, and educator. He has played a role in the growth and development of more than 14 major companies. He has worked behind the scenes with massive 8- and 9-figure companies helping them overhaul their processes, reinvent their marketing and sales strategies, and drive exponential growth, both in net profit and overall reach.

Dean’s mission for over 25 years has been to deliver self-education to those seeking transformation, fulfillment, and success outside the traditional education path. The methods Dean teaches have been tested and proven to work by countless students. He believes anyone can achieve success and create impact as long as they are willing to take uncomfortable action with the right tools and knowledge. He’s determined to stand in the gap and provide the tools and knowledge people need.

Dean’s most well-known for his books on personal development, mindset, and entrepreneurship. His most popular titles include Millionaire Success Habits: The Gateway to Wealth & Prosperity, and The Underdog Advantage: Rewrite Your Future by Turning Your Disadvantages Into Your Superpowers. He also created the Better Life Journal to help people implement principles taught in his books and online courses.

In 2019, one of Dean Graziosi’s dreams came true. He began a partnership with internationally known speaker and entrepreneur, Tony Robbins. They’ve launched multiple self-education courses and programs that are designed to help anyone leverage the knowledge they have to build a business and generate income.

Dean was born and raised in Marlboro, New York. His childhood was difficult, as his family faced many financial challenges and moved more than 20 times before he was 19 years old.

To Dean, impact is more important than income. He helps people realize that financial freedom is 100% possible, and it all starts with your mindset!

Please Enjoy!




About the episode & our guest

“I think the greatest question we could ask is: Are you meant for more? Do you have that feeling in your heart and your soul that you're meant for more?” - Dean Graziosi

Dean Graziosi

Episode 65

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PODCAST EPISODE SHOW NOTES

  • Intro [00:19]
  • How to thrive in an economic winter? [02:00]
  • Overcoming self-doubt and the Impostor Syndrome. [04:09]
  • How the self-education industry is expected to grow and why you should be in it. [04:46]
  • What Warren Buffett advises as a winning business model in an economic downturn. [06:54]
  • How industries are affected by a shifting economy. [08:44]
  • The Time to Thrive Challenge with Tony Robbins, Matthew McConaughey, Jenna Kutcher, Lisa Nichols, Russell Brunson, Rachel Miller, Brendon Burchard, Glo Atanmo, Alex Hormozi and Dean Graziosi! [09:00]


'I was in business in 1999, when we had an economic winner, I was in business in 2008 and here's what I know - anything that's ever held you back in the past in today's world, they call it impostor syndrome.' 
- Dean Graziosi

'Fear, self-doubt, worry about putting yourself out there, afraid to fail when things shift… and now inflation and looming recession, whatever insecurities or self-doubt or imposter syndrome you had is gonna be magnified.'  - Dean Graziosi

'Wouldn't it be better to anticipate and prepare and fortify your mind, rather than reacting.'  - Dean Graziosi

'I'd love to challenge you to think about today is how to feed your mind to fortify it against the enemy that's coming. And the enemy is that inner self doubt.'  - Dean Graziosi

'The enemy is that inner self doubt where you turn into the thermometer of life with your emotions going up and down by the news or your friends or the kitchen table talk rather than being the thermostat and saying: Hey! In times like these real success can be found on a whole nother level.' - Dean Graziosi

'Google when the most money is made, it's usually during a recession, but it's by the few who look for opportunity, not obstacles and what's wrong.'  - Dean Graziosi

'As Tony Robbins Robbins always says what's wrong is always available - but so is what's right.'  - Dean Graziosi

'So what I would say going into a shifting world is the first thing we have to do is go upstream and fortify the mind, whatever that takes.' - Dean Graziosi

'Find something to fortify your mind and train yourself to look for opportunities through this [time of economic challenge].'  - Dean Graziosi

'But if you have the wrong mindset, I think we can both agree, Claudia, nothing works.'  - Dean Graziosi

'The Knowledge Industry, why are you doing it? Because I love making an impact. I think what the beauty of it is - especially with the digital age that we're in - is the ability to impact so many lives. We all have gone through the pandemic with Zoom - you can impact 10, hundreds, thousands, or millions in your case, and the knock-on effect that it has... Because if you are a better person, then the family around you, the people you love around you, benefit from that as well.'  - Claudia von Boeselager

'I had to rewire those neural pathways Dean because it, the mind always goes to, I can't do it or someone else can do it better, et cetera, as well.'  - Claudia von Boeselager

'I think the greatest question we could ask is: Are you meant for more?
The reason Tony and I and Claudia, and hopefully you love what she's calling the knowledge industry, the self education industry, is because you get to enter an industry first and foremost is one of the fastest growing industries in the world. It's about a billion dollars a day heading towards a trillion dollars a year.'  - Dean Graziosi

'Regular people are realizing their life experience is valuable to someone else. The mess she's gone through and she's on the other side, the skill that she learned, the hobbies she learned, the passions that she has, someone else is starting off on day one, and that knowledge is insanely valuable.'  - Dean Graziosi

'But as Warren Buffet said in a recession, and then during inflation: Be a part of, or start a business that has high margins. Meaning you don't have to pay for goods. You don't have to warehouse it. You don't have supply chain issues. Think about your life experience. You could sell it over and over again.'  - Dean Graziosi


MORE GREAT QUOTES 

Claudia von Boeselager: Dean, welcome to The Longevity & Lifestyle Podcast. It's an absolute pleasure to have you on today.

Dean Graziosi: Good to be here.

Claudia von Boeselager: So Dean, as a serial entrepreneur, who's gone through many downturns over your career and come out strong. Why is now more than ever the time not to be focusing on economic winter, but instead on learning how to thrive during this time?

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PODCAST EPISODE TRANSCRIPT

Dean Graziosi: Great question, Claudia and thanks. I know we have a few minutes here and I wanna deliver as much value as possible. Those of you listen, I know there's a million things you can listen to. Thanks for being here with us.

And here's what I know, just because I was in business in 1999, when we had an economic winner, I was in business in 2008 and here's what I know anything that's ever held you back in the past in today's world, they call it imposter syndrome.

Fear, self doubt, worry about putting yourself out there, afraid to fail when things shift, especially after two years of COVID and now inflation and looming recession, whatever insecurities or self-doubt or imposter syndrome you had is gonna be magnified. And you're like, Ooh, that's great. Thanks for that uplifting message, right?

Yes. But if you know that wouldn't it be better to anticipate and prepare and fortify your mind, rather than reacting and that's what I'd love to challenge you to think about today is how do. Feed your mind to fortify it against the enemy that's coming. And the enemy is that inner self doubt where you turn into the thermometer of life with your emotions going up and down by the news or your friends or the kitchen table talk rather than being the thermostat and saying: Hey! In times like these real success can be found on a whole nother level.
Google, when the most money is made, it's usually during a recession, but it's by the few who look for opportunity, not obstacles and what's wrong. Robbins always says what's wrong is always available.

Claudia von Boeselager: Yes.

Dean Graziosi: But so is what's right?

Claudia von Boeselager: Yes.

Dean Graziosi: So what I would say going into a shifting world is the first thing we have to do is go upstream and fortify the mind, whatever that takes.
If it's listening to audios reading books, being with your family, praying to God, I don't know what it is, but find something to fortify your mind and train yourself to look for opportunity through this. That's the first thing I think more important than any, it I'd love to talk strategies and tactics and what Tony and I are doing at the time to thrive challenge.
But if you have the wrong mindset, I think we can both agree. Claudia, nothing works.

Claudia von Boeselager: Yeah. That's where it needs to start. For sure. Let's talk about the knowledge industry though, in particular, what exactly is it for those unfamiliar and why is now more than ever the best time to be in it? And why does Warren buffet actually agree with this too?

Dean Graziosi: Before I go there. Why are you doing it?

Claudia von Boeselager: Because I love taking an impact. I love. Yes, exactly. And you're one of my mentors. So thank you so much, Jean fo, you're doing as well. And I think what the beauty of it is, especially with the digital age that we're in is the ability to impacts so many lives. So you can do one to many.
We all have gone through zoom with COVID and not just one person that you can help, but you can impact 10 hundreds, thousands or millions in your case, and the knock on effect that has, because if you are a better person, then the family around you, the people you love around you are benefit from that as well.

Dean Graziosi: So you get...

Claudia von Boeselager: Yeah.

Dean Graziosi: And so you get to impact others

Claudia von Boeselager: Yes.

Dean Graziosi: And create success from it.

Claudia von Boeselager: Correct!

Dean Graziosi: I don't think there could be anything more exciting on the planet, but let me ask you something. When you first thought about it, did you have self doubt?

Claudia von Boeselager: Yes.

Dean Graziosi: People think they were nuts.

Claudia von Boeselager: I had to rewire those neural pathways Dean because it, the mind always goes to, I can't do it or someone else can do it better, et cetera, as well.
So it's...

Dean Graziosi: I don't have a following. I might be an introvert I'm in another industry. I'm not an expert who would listen to me. My friends are gonna think I'm nuts. So if we know that , but once you get through that and realize, and I think the greatest question you could ask, and if you're watching Claudia, you're watching me right now.
I think the greatest question we could ask is: Are you meant for more?

Claudia von Boeselager: Yeah.

Dean Graziosi: Do you have that feeling in your heart and your soul? That you're meant for more the reason Tony and I and Claudia, and hopefully you love what she's calling the knowledge industry, the self education industry, is cuz you get to enter an industry first and foremost is one of the fastest growing industries in the world.
It's about a billion dollars a day heading towards a trillion dollars a year because regular people like Claudia are realizing her life experience is valuable to someone else. The mess she's gone through and she's on the other side, the skill that she learned, the hobbies she learned, the passions that she has, someone else is starting off on day one, and that knowledge is insanely valuable.
That's why this industry's growing. So that's number one. Number two. Where else can you be the truest version of yourself? Learn and grow as a human contribute, serve, and grow a business. I don't know anything else. So once people get over the mindset of it and realize that all of those things, aren't true.
Yes. Especially with this challenge, Tony and I are doing for five days. We'll show you why this industry, why you will show you how to find out what you should be serving. How you should sell it is it, of course, a coaching program, a workshop we'll show you how to elegantly sell it, how to identify people who want it, how to build a following.
We're gonna do that over five days. So all the: I don't know, I don't know if I can, that goes away! And if your mind is in the way, then that's why I love being partners with Tony Robbins, cuz he'll just crush that and throw that bad belief in the garbage, right?

Claudia von Boeselager: For sure.

Dean Graziosi: But one reason I love this industry and you ask me how Warren Buffet agrees is because we get to sell something that is so valuable.
But as Warren Buffet said in a recession, and then during inflation: Be a part of, or start a business that has high margins.

Claudia von Boeselager: Yeah.

Dean Graziosi: Meaning you don't have to pay for goods. You don't have to warehouse it. You don't have supply chain issues. Think about your life experience. You could sell it over and over again.
You don't have to warehouse it. You don't have to ship it. It doesn't cost you anything, and it's extremely impactful and it's part of an industry that's lucrative. That is your skill to help people go faster. You just need to know how to have the confidence, how to package it, how to offer it, how to sell it.
And that's why Tony and I are screaming from mountaintops it's time. When Tony started 40 something years ago, when I started 25 plus years ago, there wasn't the internet. There wasn't this much connectivity and the truth is coaching cosing podcasts, influencers that wasn't even a thing or it wasn't that cool.

Claudia von Boeselager: Yeah.

Dean Graziosi: Now it's cool. Now it's the time and that's why we're doing The Time to Thrive Challenge

Claudia von Boeselager: So I'm really excited to dive into The Time to Thrive Challenge, but I just wanna make a comment as well that I get, when I talk to people about the knowledge industry and the ability, I think a lot of people get caught up.
I began my career at Goldman Sachs, so perfectionism was essential.

Dean Graziosi: Yeah.

Claudia von Boeselager: It's actually that realization, that being vulnerable, being human, that making mistakes, self-doubt is so normal, and by sharing that it helps you connect with people and people really stick with you. So you're a pro at this Dean, obviously as well, sharing your stories.
And I think it's just, it's really for everyone and you don't need to be perfect. You just need to be human to go into it. Let's talk about The Time to Thrive Challenge. What are some of the major benefits and outcomes people can expect who will join?

Dean Graziosi: So here's what I'd say in a time that's shifting, we must investigate to what's where the world is going.
What is gonna grow through this shifting economy? Some industries are gonna shrink. The knowledge industry, the self education industry is expected to grow exponentially. How do you investigate that? How can you plug into it? Do you wanna do a podcast? Do you wanna write an ebook? Do you wanna create a course?
Do you wanna do a weekend workshop at a hotel where you teach yoga or how to be spiritual or meditate or how to sell better or how to invest better or a million other things. How do you just investigate and say, could this be a real thing? Could I really make a living from home being creative?
I don't know what I'd say is come and shop, and just investigate day one with Tony, myself and our dear friend, Jenna Kucher I think day one alone will you'll be hooked and see, at least should come for day two and day two, you'll identify how to sell, what you should sell. How do we identify that thing?
And who should you sell it to day three- will show you how to sell it through service day four- how to find a following of people that already wanna follow you, just need to know how. Day five, how to tie it all together and make it real. So I'd say if anything we shared in these few minutes here in 10 minutes, intrigued you, then how do they find the link Claudia?

Claudia von Boeselager: How do you find out more well, Time to Thrive Challenge? And so what we'll do is we'll have it in the show notes as well, but if you just Google Time to Thrive challenge, then you get to your wonderful landing page where there's lots of information as well.
Can you talk about some of the speakers who are gonna be joining you, Dean?

Dean Graziosi: Yeah, we'll have Jenna Kutcher, Lisa Nichols, if you've never seen her, she's so inspirational. We have Glo Atanmo who, if you don't know Glo again, some of these names might not mean anything to you. Glow is unbelievable traveling the world and she's she entered this self education industry with lots of doubt.
And now she's doing so amazing. We have Rachel Miller, who's a mom of six, and just found a way to build a following online. That's unbelievable. She's gonna share exactly how she did it. We even got Matthew McConaughey coming because we love Tony and I love his book, green lights. So we asked him to come and Russell Brunson and Brendon Burchard.
But here's the thing. It's not just a bunch of speakers. There just to speak or to brag about their success. If you know anything about Tony and I, the whole five days is designed to deliver you capabilities, and then give you the, make it so you're disturbed within action because knowledge without action is nothing.
So we wanna give you the capabilities and then every day we're gonna challenge you to take an action. So in the show notes, if the link is in the show notes, go reserve your spot. It's not free. It's totally free. Reserve your spot and then take the link and send it to a friend that could be an accountability partner and show up and play full out.

Claudia von Boeselager: Super exciting. So can you confirm the dates Dean for everybody? They know when they can join.

Dean Graziosi: Yeah. August 2nd through August 6th and make the time do whatever it takes make the time this might be the last time we ever have a chance to do it. And we'd love to see you there.

Claudia von Boeselager: Super exciting. Do you have a parting message or piece of advice for my audience Dean?

Dean Graziosi: Yeah. The next couple years could get a little crazy and the outside noise is gonna get loud. And just know. The biggest thing that'll stop you from growing is listening and playing small and waiting for someone else to fix it. There's no one coming to save us. It's on us. We wanna change the world.
We start by changing ourselves. So whether that's what Tony and I, or whatever it is, gain capabilities from someone who's already done, what you wanna do, and then take uncomfortable action, get aggressive don't let anybody tell you where your limits are.

Claudia von Boeselager: Beautiful. Thank you, Dean. Don't miss The Time to Thrive Challenge starting on the August 2nd.
And the link to sign up is below. Thank you so much, Dean, for coming on today. Such a pleasure.

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